Speech 301 - Exam Concepts to Study

Highlighted concepts represent those you must know in the proper order

Purposes of Public Speaking:

• inform
• persuade
• entertain

Delivery Styles - define and know benefits / drawbacks of each

• formal
• impromptu
• extemporaneous

Elements of Communication (see model) know all functions of each element

• sender
• receiver
• message
• feedback
• environment / interference

Active Listening (know order, significance of each stage & difficulties listeners experience in each stage)

• sensing
• attending
• understanding
• responding

Introductions:                                                                   

• get attention
• reveal topic
• establish credibility
• preview main points

Conclusions:

• signal end
• reiterate main points
• dramatic ending (cresendo/diminish/circular)

Thesis Statements:

• sign post
• general purpose
• specific purpose
• main points

Demographic audience analysis (know what it is and what you use it for

Purposes of Using Visual Aids (also know basic principles for using visual aids)

• clarity
• retention
• interest

Oral Citation of sources:

• enhance credibility
• credit original author
• allow verification of information by audience

Elements of a good speech : ETHOS, LOGOS, PATHOS (know what each is, how it works, how to enhance)

Informative Organizational Patterns (know what principle each uses, be able to recognize from a given thesis)

• Chronological
• Spatial
• Causal
• Topical

Elements of Persuasion (Persuasion = Argument + Motivation)

Define Argument

Types of claims

• fact
• value
• policy

Evidence

• statistics
• examples
• testimony

Audience Interest Levels:

• casual ---- get attention
• passive ---- get interest
• selected ---- make an impression
• concerted ---- foster conviction
• organized ---- direct behaviors

Audience position on policy (know how each audience type affects your specific purpose & techniques used to adapt well to each)

• hostile
• neutral (uninterested/uniformed/undecided)
• favorable (in theory/in practice)

Maslow's Hierarchy of Needs (know structure, each need & concepts of using reward/carrot or punishment/stick appeals)  listed below in order from bottom to top

• physiological (basic)
• safety
• love/belonging
• self esteem
• self actualization (including: knowledge/beauty/creative outlets)

Monroe Motivated Sequence

• attention
• need
• satisfaction
• visualization
• action